The huge cosmetics market is becoming more and more mature, but can all the cosmetics on the market meet the needs of all consumers? the answer is negative. The future cosmetics market should be more and more subdivided to meet the market needs of different regions and groups of people.
Cosmetics are gradually subdivided for different groups of people, including men's cosmetics, women's cosmetics, children's cosmetics and elderly cosmetics. Different consumer groups have different market demands and consumption characteristics. Cosmetic bottles should also be designed according to market segments. Men's cosmetic bottles are mostly masculine, individual, and easy to use. Women's cosmetic bottles are mostly warm, romantic and feminine. Children's cosmetic bottles need to reflect more cartoon elements and children's psychological needs. Elderly cosmetic bottles should reflect humanized design and ease of use. We once said that cosmetic bottles are "weapons" for cosmetic companies to promote their products. In the segmented cosmetic market, designing cosmetic bottles to meet the needs of different similar cosmetic markets also reflects the company's marketing capabilities.
The plastic is light and cheap, easy to form large-scale production, can be made into bottles of various sizes, transparent, opaque and various colors, and has good printing performance. Can be used for thermal transfer, inkjet and printing. Instructions, logos and barcodes are directly printed on the surface of the container. And the molding performance is good, and can be made into bottles, cans, boxes and other cosmetic containers of various structures and shapes. Cosmetic capsules are a typical example of their strong plasticity. Capsules come in a variety of shapes, such as spherical, olive, heart, crescent, etc.; they come in a variety of colors, from crystal clear to colorful pearls, and the appearance is very attractive. These packaging provide consumers with a safer and more convenient way to consume.
The disadvantage of plastic cosmetic containers is that the transparency is not as good as that of glass, but the current polyethylene stretch blow molding technology overcomes the shortcomings of low transparency of polyolefin blow molding bottles, and its crystal clear characteristics are almost equivalent to glass bottles. Over the past few years, the packaging industry has been working on developing a product that effectively protects the quality of skincare products and meets the need for a luxurious new look. The emergence of multi-layer plasticizing technology can meet the above two requirements at the same time. It enables multiple layers of different types of plastic to be combined and molded in one pass. Cosmetic containers and packaging use multi-layer plasticization technology to isolate substances that oxidize skin care products such as light and air. On the other hand, by blending different kinds of substances, they can achieve wonderful visual effects and unique look and feel. The multi-layer molding technique also increases the flexibility of the hose. Popular packaging for skin care lotions are tubes and glass bottles. Fifteen years ago, hoses were only medium and low-end packaging, and now even well-known brands are starting to use them. The hose is economical and convenient to produce, easy to carry, and is suitable for containing lotions and colloids.